Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.ro

Site Vechi/ Old Site

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(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership

 

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  1. Authors:
      • Viorica Aura Păuş, email: viorica.paus@fjsc.ro, Afiliation: Faculty of Journalism and Communication Studies, University of Bucharest, Romania
      • Adriana Ștefănel, email: adriana.stefanel@fjsc.ro, Afiliation: Faculty of Journalism and Communication Studies, University of Bucharest, Romania

    Pages:
      • 90|97

  2. Keywords: social representation, media, higher education institution, effective communication stategy

  3. Abstract:
    The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.

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